Addressing “The 2pt5” percent the innovators requires to stay ahead of the innovation curve. I think. That’s why I choose a new way WordPress offers to publish this blog. “Gutenberg” is the new block editor that makes working much easier. But as a page builder it is very much located in the beginning of the innovation diffusion curve.

With all the consequences.

Pro:

  • the new features help a distinct group to work eg from everywhere and use mobile solutions (I am writing and will publish this text via my smartphone)
  • using the new supports the development and spreading it beyond the first to use it

Con:

  • available features will necessarily be restricted
  • established products will almost always have more functionality

There are good reasons not to use the new. “Nobody will be fired for selecting McKinsey/IBM as consultants or technology” can still be true. But picking up the new and unknown has definitely potential to propel change.

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B.

Baden-W├╝rttemberg

The state The 2pt5 podcast is hosted is “Baden-W├╝rttemberg” in the Southwest of Germany. The word is hard to pronounce, even in German. Have a look a the video for an idea of how to say it and get an idea of what we are up to:

The place is located between France, the Rhine river and Bavaria. As well as North of the Swiss Alps with the beautiful Lake Constance/Bodensee in the South.