T.

The Apple iPhone team about the overnight success that was two years in the making

The Apple iPhone team had to work hard with lots of iterations to create the „overnight success“ people believe it was. The “Project Purple“ took over two years to get the iPhone launched.

They started out with many iterations of the iPod acting as a mobile phone. The initial idea was the observation of the product team that nobody seemed to be happy with their smartphone at the time.

Apple iPhone team
Steve Jobs introducing the iPhone in 2007
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G.

Gutenberg – a small example of being at the beginning of the innovation curve

Addressing “The 2pt5” percent the innovators requires to stay ahead of the innovation curve. I think. That’s why I choose a new way WordPress offers to publish this blog. “Gutenberg” is the new block editor that makes working much easier. But as a page builder it is very much located in the beginning of the innovation diffusion curve.

With all the consequences.

Pro:

  • the new features help a distinct group to work eg from everywhere and use mobile solutions (I am writing and will publish this text via my smartphone)
  • using the new supports the development and spreading it beyond the first to use it

Con:

  • available features will necessarily be restricted
  • established products will almost always have more functionality

There are good reasons not to use the new. “Nobody will be fired for selecting McKinsey/IBM as consultants or technology” can still be true. But picking up the new and unknown has definitely potential to propel change.

M.

Merry Christmas!

Watch this short movie and find out more about my day job and how it all started 🙂

Merry Christmas!

Klaus

B.

Baden-Württemberg

The state The 2pt5 podcast is hosted is “Baden-Württemberg” in the Southwest of Germany. The word is hard to pronounce, even in German. Have a look a the video for an idea of how to say it and get an idea of what we are up to:

The place is located between France, the Rhine river and Bavaria. As well as North of the Swiss Alps with the beautiful Lake Constance/Bodensee in the South.