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Laurie Anderson’s creative process in her own words

Laurie Anderson is difficult to describe as an artist. And that’s what makes engaging with her so exciting. “Be loose!” – she herself puts it as simply and clearly as that when she advises creatives to avoid being pressured into limiting themselves artistically. She calls herself “vague” as a multimedia artist believing that this will giver her the freedom to do artistically whatever she wants defying labels of the art world.

Laurie Anderson
(c) Canal Street Communications
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The Apple iPhone team about the overnight success that was two years in the making

The Apple iPhone team had to work hard with lots of iterations to create the „overnight success“ people believe it was. The “Project Purple“ took over two years to get the iPhone launched.

They started out with many iterations of the iPod acting as a mobile phone. The initial idea was the observation of the product team that nobody seemed to be happy with their smartphone at the time.

Apple iPhone team
Steve Jobs introducing the iPhone in 2007
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