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The Apple iPhone team about the overnight success that was two years in the making

The Apple iPhone team had to work hard with lots of iterations to create the „overnight success“ people believe it was. The “Project Purple“ took over two years to get the iPhone launched.

They started out with many iterations of the iPod acting as a mobile phone. The initial idea was the observation of the product team that nobody seemed to be happy with their smartphone at the time.

Apple iPhone team
Steve Jobs introducing the iPhone in 2007
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